Overview
Commonwealth Sports is the world’s first multi-sport athlete investment platform. It lets fans invest in professional athletes as an alternative asset class – starting with racehorses and expanding into new sports.
I designed the product from the ground up – collaborating with the product team and clients to shape the structure, flow, and final design. The core challenge was to create an experience that felt simple and engaging for fans while supporting a complex system behind the scenes, from fundraising and compliance to ongoing investor communication.
The platform has since grown rapidly – attracting over 15,000 investors, selling out offerings within 24 hours, and expanding from a single-sport offering to a full multi-sport experience.