Align your team. Build better products. Fix UX gaps for good.
A practical guide to solving UX challenges across designers, developers, PMs, and QA engineers. Learn how to align your team, reduce friction, and create user experiences that work.
The hidden barriers to great UX – even in the best teams
Even the most talented teams struggle to deliver great UX. Why? They run into the same hidden barriers – misaligned goals, unclear communication, and inconsistent decision-making.
These challenges don’t just slow teams down, they lead to frustrating user experiences and missed opportunities. Here’s what’s getting in the way.
Misaligned understanding
Everyone wants ‘good UX,’ but no one agrees on what that means.
Without a shared definition of success, teams waste time debating instead of delivering.
No shared language
Teams speak different languages, and users pay the price.
Inconsistent terms lead to confusion, miscommunication, and missed opportunities.
Gut over principles
Decisions are made on instinct, not principles.
Without shared UX principles, teams rely on opinions, creating inconsistent experiences.
Smarter UX decisions. Together.
10 core UX principles. 150+ real-world examples. A system that helps your team spot what’s broken and fix it – without the chaos.
Principles, not guesswork
Stop guessing. Start solving. Clear, actionable UX principles help your team spot what’s broken – and fix it fast.
Made for teams
Get everyone on the same page. Designers, PMs, devs, and QA finally speak the same language – no more endless debates.
Easy to read. Easy to use
Bite-sized lessons. Big impact.
No fluff, no jargon – just practical, visual lessons your team can apply right away.
Looks familiar on purpose
Real examples. Real results. Each principle is illustrated with real product UIs, so your team can spot patterns, name problems, and solve them.
Product managers
Give sharper UX feedback without wasting time.
Spot patterns that impact user trust and flow – no deep design knowledge needed. Back your comments with real examples, not just ‘it feels wrong
Frontend developers
Build better interfaces, not just cleaner code.
Spot logic gaps and usability risks early. Shape the interface with your team – not just ‘implement.
QA specialists
Test the experience, not just the code.
Spot unclear flows, logic gaps, and broken feedback loops. Bring UX issues to light and the right fixes forward.
Junior designers
Build confidence, not just screens.
Learn to spot confusing designs and fix them. Turn ‘I feel it’s wrong’ into clear, actionable feedback.
Product designers
Sharpen your thinking – not just your instincts.
Name what’s wrong, spot UX problems faster, and back your points with real patterns. Make feedback land.
Design mentors and leads
Train your team without repeating yourself.
Teach faster with clear patterns and examples that stick. Free up your time while helping others grow.
What readers are saying
One specific insight I got from the guide is how effectively it bridges the gap between design and product. It presents UX principles in a way that makes sense not just for designers, but also for PMs like me — helping me understand why certain design choices matter and how to collaborate better with design and dev teams. It helps to shift how to approach alignment across roles, especially when making decisions around user goals and priorities.
Rafael Teixeira
Product Manager
Super useful — made me rethink how even the smallest details affect user experience.
Tatevik Harutyunyan
Quality Assurance Lead
This is a comprehensive UI/UX guide that doesn't bore you with overly technical jargon. It is helpful to anyone - from senior engineers to non-technical clients and users.
Micah Lucas
CTO
This is a great artifact that helps improve processes, save time and mental energy, and reduce procrastination when facing the challenges addressed in each chapter.
Vova Safonov
Design manager
Maryna presented these principles in a company-wide workshop at Scalio, and I really appreciated how relevant they were for all teams: QA, design, and development. Her approach helped bridge the gap in understanding design principles, especially UX, which is often overlooked by non-design-oriented team members. As a software engineer, I found it insightful to discover a new way of thinking about design systems, UX, and the 'why' behind many UI/UX decisions.
Solat Ali
Senior Software Engineer
As a designer, there are many things I know, but in my day-to-day work, I often overlook them. I think this guide is very useful to have on hand and check from time to time that I'm complying with these UX rules.
Santiago Botto
UX/UI Designer
What you’ll take with you
Workshop-level value. Guide-level price.
This guide distills the principles and frameworks I’ve shared in workshops that cost thousands of dollars. I’ve packaged it into an accessible, actionable resource you can use anytime, anywhere.
For the first 50 users, it’s available at an early bird price of $49 – because I want to make it affordable for teams to get started. After that, the price will increase to $100.
Frequently asked questions
How is this different from all the other UX resources out there?
Is this based on any UX framework, or just your experience?
Do I need to be a designer to use this?
Can I really use it with my team?
What if I already know UX principles?
How long will I have access?